Following the release of his successful sophomore album ‘Loyal To The Plug: Life & Time Of Don Kilograms’, today the award winning rapper, 25K releases the music video for his latest single, ‘Something Special’ with Marcus Havery and Lucille. The single is an exploration of ambition and the personal sacrifices that often accompanies the pursuit of artistic passion. ‘Something Special’ is a reflection on 25K’s journey, revealing how the dedication for one’s dreams can sometimes overshadow the needs of those we love. The ‘Something Special’ official music video exclusively premieres on MTV BASE today and will be available for streaming on all digital platforms @6pm SAST on Wednesday, 20th November 24.
In ‘Something Special’ 25K dives into the emotional landscape of balancing ambition and romance. With heartfelt lyrics and a soulful melody delivered by the talented Marcus Havery & Lucille Slade. 25K seeks to apologize for past oversights, recognizing how the relentless chase for success can leave loved ones feeling neglected. ‘Something Special’ is an expression of 25K’s unwavering love for his artistry while simultaneously acknowledging the strain it can place on personal relationships.
The video, features 25K serenading the lead, a charming figure who shares a magnetic connection with the rapper amidst the rich ambiance of the jazz club. The location, with its dimmed lights, vintage decor, and smooth jazz riffs, serves as the perfect backdrop for this visually striking and emotionally charged narrative.
‘Something Special’ Synopsis by 25K:
“Something Special” is a song about being so caught up chasing your dreams that it impacts your love life & in the two verses I’m really expressing the different ways in which my love for being an artist impacts my relationship. On the bridge of the song, I’m rapping about how I want to build a life with this person & they should instead be my biggest supporter. Marcus Havery comes in on the chorus to emphasise how this love is “Something Special” & wishes it could go on forever. He also expresses that whenever his partner is feeling down, she should call him no matter the circumstances, he’ll be there for her. Lucille Slade comes in on the backing vocals to add a feminine touch & emphasis to the chorus. On the last part of the second verse, I’m apologising for making it seem like everything is all about me. “Askies I know everything is all about me…”. I feel like anyone with a passion to pursue their dreams & is in some sort of a relationship can relate to this song.
Watch ‘Something Special’ music video here.
Main Image: Instagram