PUMA’s Easy Rider makes a comeback!
A retro running silhouette embodying a classic era of footwear design, the iconic Easy Rider has just touched down for the new season. Rooted in running, the OG Easy Rider has undergone an evolution and in the year 2024, is ready to be adapted and reinterpreted by the future generation.
After redefining the jogging craze of the 70s thanks to its pioneering shock-absorbing outsole, the Easy Rider was later adopted by football casuals, becoming a staple of terrace lifestyle.
In this new chapter of the Easy Rider, PUMA is introducing the Easy Rider Vintage in a fresh range of clean colourways designed for every day and everyone. Comprising fine mesh and suede with a contrasting white Formstrip, the tonal colour schemes include Archive Green, Royal Blue, and PUMA Red tones.
The accompanying visuals feature the BROKE collective wearing the Easy Rider Vintage in a modern cityscape, where the street is the new track, and the city is the new field.
With this new release, PUMA begins a new series called “Rewrite the Classics” which is dedicated to celebrating PUMA’s classics and bringing them into a new generation. Inspired by the idea of “Forever Never Stays the Same”, this series is prepped to continue with additional releases of PUMA classics such as the Palermo and Suede XL in the upcoming month.
The Archive Green and PUMA Red colourways of the PUMA Easy Riders have been available from 1 July 2024, from PUMA.com, PUMA Retail stores, Sportscene, Archive, Side Step, Shesha, Superbalist, Office London, and Al Capone, however, the Royal Blue is only available at Sportscene and Archive. Priced from R1999.
