adidas x IVY PARK celebrates the end of the year with its fifth collaborative collection called HALLS of IVY. The inclusive collection unites all people, regardless of background, class, color, or creed, as a community that fosters an individual’s creative endeavor.
As with the fourth adidas x IVY PARK collection, “HALLS of IVY” features distinctly expressive styles made for both adults and kids.
The collection is accompanied by a campaign inspired by the tagline, “Welcome to the HALLS of IVY.” Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome. The campaign featuresBeyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden and Jalen Green alongside a cast of diverse models.
HALLS of IVY firmly believes that the power of higher learning can also come from finding your own voice through self-expression, connecting with one another, and sharing space with like-minded people. Our design cues are based on this philosophy and present a collection of classic fashion silhouettes, infused with individual style, swagger, and the spirit of following your wildest dreams.
adidas x IVY PARK’s signature vibrant color palette takes centerstage in this collection. Glen plaids, houndstooth patterns, and structural tailoring are reimagined through the power of fierce individuality. Highlights from the collection include: a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt, a bodysuit, and a few stylish takes on Kids wear.
The fifth IVY PARK collection launches exclusively on 9th December at adidas.co.za and from 10thDecember at Sandton City, V&A Waterfront, Gateway, Mall of Africa, Menlyn and Canal Walk Men’s and Women’s stores while stocks last.