A Mesmerising Fusion Of Art, Technology, And avant-garde Design
The fashion industry in South Africa has experienced significant growth and transformation in recent years. South African fashion designers have gained recognition both nationally and internationally for their innovative and creative designs that showcase the country’s rich cultural heritage and diverse fashion styles.
In major fashion weeks like Paris Fashion Week and New York Fashion Week, iconic designers like Laduma Ngxokolo, Thebe Magugu, and David Tlale have been showcasing their work.
READ MORE: Thebe Magugu and Dior Collaborate For Charlize Theron’s Africa Outreach Project
A typical fashion show usually involves models walking down a runway or catwalk in a large event space while showcasing a designer’s clothing collection, with the audience seated in rows facing the runway But there was nothing ‘typical’ about the ‘African Fashion Spaces’ show , it was everything mentioned an more.
The Space
Welcomed by a beautiful cocktail and the lovely landscape of the aesthetically pleasing beechwood gardens the Guests were already in for a treat, their attention to the concept of style and suave enhanced the overall subject of what it means to be young and African. Everything you wouldn’t anticipate from a fashion show, including interactive installations, a dance floor in the garden, and a runway on a tennis court and Visuals captured by Dji drones was precisely what AFS had to offer.
Long Season
Young femme streetwear designer, Kgomotso Kiggy (Long Season)
One brand that acts as a link between high fashion and culture is Long Season, which is situated in Johannesburg. Unquestionably, the brand is on the rise. When it teamed up with Rocking the Daises to create a capsule collection featuring a range of merchandise in late 2021, it solidified its reputation. They collaborated with companies like Yoco and debuted their capsule line in 2022, continuing their rise.
The long season walkway was on a tennis court, and it had a lovely flash of orange color to go with the denim and classic white. Making the entire look both stylish and street-inspired
Off Mankind
Offmankind also known as ‘The fabric of humanity’
“A Street Brand Designed for Everyone. To Make Special Custom Pieces, a Lot of 1 OF Never Seen Before. We Love to Use Fabrics and Prints That Stand Out. We want you to Feel Special When You Rock Our Pieces, We Like For You To Feel Like A 1 OF 1 where ever you’re at! Our Inspiration is Drawn From Our Daily Lives and Just Wanting To See People Happy. We Love Clothes and Will Continue To Make Fabrics OF Humanity”
Offmankind included several leather two-piece designs that would undoubtedly make the wearer exude cool.
The Concept Of Fashion Extends Beyond The Clothes You Wear
If the attendees of the Fashion show acquired anything from this unique experience, it was that fashion is much more than just the clothes we wear. It is a form of self-expression, a reflection of our personality, culture, and values. It is a means of communication, telling others who we are and what we stand for
Main image: @AFS
