Its official, South African multi-award winning hip-hop artist AKA is the new face of REEBOK Classics Africa, joining a global campaign with hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd. The 7-figure ambassadorship deal is the first of its kind in Africa between the sport brand and an artist, aiming to empower and elevate talent.
Reebok also joined forces with AKA’s (real name Kiernan Forbes’) company BEAM GROUP. The holding group will take creative reign of innovative original elements of the campaigns and partnership, and resourcing ways through music and SupaMega’s creative gift to enhance the Reebok brand and elevate it to greater heights.
