Naye Ayla showcases aural beauty and consistency in visuals for Breathe Me taken off her 2020 EP, Every Feeling
Naye Ayla is arguably one of the most exciting singers and songwriters to come out of the country. Her delicate temperament combined with cohesive songs that display calculated range at all times is what makes her unforgettable. Today she is our Alternative Tuesday feature and we take a look at her recently released visuals for Breathe Me.
On October 16 2020, Naye Ayla released her EP Every Feeling as an independent and unsigned artist on all digital streaming platforms. Every Feeling succinctly captured Ayla’s imagination, creativity and passion for the arts. It also showcases her challenge to push the boundaries as to what a South African independent artist can offer. Especially as a black woman in the arts, media and entertainment industry.
Naye has achieved this with her latest offering, which is the official music video to her single off the EP, Breathe Me. “Breathe Me, is about a woman’s certainty in her own magic. Coming into the confidence to say what she wants and to share how she feels about herself. It’s soft but affirmative. Inviting, warm and in the visuals use several different elements to highlight the softness and purity of woman energy,” she explains.
Naye Ayla was hands on in the vision of the vision for Breathe Me and worked with director Nolitha Nondzaba
Calling on the assistance of director Nolitha Nondzaba, Naye and Noli were able to co-direct a visually breath-taking experience. Working independently, Naye had to dig deep within her own untapped creativity. She chose the aesthetics and colours of the video, designed the sets used in the video and be the stylists on set as well.
“We use water, fruits, plants, flowers and materials like silk and lace and very neutral colours in the styling of the video. We also used lighting to create a contrast between the scenes where we see her by herself which are usually a little darker and deeper in colour, and the scenes we see her with a man, which a lighter, almost fantasy like. Strengthen the idea that she may be a magical experience. The video was meant to be simple and light and easy to digest. It should make you feel pretty inside.”
Every Feeling is available for purchase and streaming on all major digital stores.