Amstel Lager is proud to announce its association with South Africa’s most prestigious music awards event – THE MTN South Africa Music Awards. As of 2013, Amstel is the official beer sponsor for the event. As a brand that is passionate about quality and holds the heartfelt belief that taking time leads to greatness, partnering with the MTN SAMA’s is a deeply relevant collaboration. Amstel has, over the past years, been celebrating the best of SA music by partnering with the stars to create well-received, elevated music experiences like Amstel Golden Hour at South Africa’s greatest music festivals. These unforgettable moments have shown that your experience with SA music is the best when Amstel is involved.
The South African Music Awards are an ideal partnership for Amstel because like Amstel, they celebrate great craftsmanship and are truly appreciative of the time and effort that goes into the making of great South African music. “We at Amstel tip our hat to the dedication and the talent of our music greats. To be part of the MTN SAMA’s is a significant step in reinforcing our long term partnership, involvement and commitment to the best of SA music” says Diederik Vos, Marketing Manager at Amstel.
