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OPINION: Are Raffle Sneaker Releases Working For The SA Market?

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Are exclusive sneaker releases working for the South African market? As we all know, sneaker culture has grown immensely in comparison to ten years ago, where urban street culture and sub-cultures were still bubbling under. Now sneaker culture is deeply embedded in the Mzansi urban culture, the freshest sneakers are the norm.

Image Source: Hypebae

Throughout the years, we have been fortunate enough to witness the release of some super exclusive sneakers from the first ever Yeezy sneaker to Jeff Staples Puma collabs. This weekend the Yeezy Desert Rat 500 and Vapormax x Off White collab are set to hit the reputable sneaker stores around town. The trick is that these sneakers are not available for everyone that walks into the store. All exclusive sneaker releases have a raffle that determines who gets to buy.

Image Source: Shelflife.co.za

The question is, is this raffle system fair to everyone trying to cop a pair of sneakers? For anyone that knows, they know that fashion/footwear brand collaborations are way more expensive than the normal product. The price points are already a big ask for the South African market, now entering a raffle to buy sneakers is another barrier that stops you from getting the sneakers that you’ve been dreaming about for the longest time.

What does this mean for the availability of sneakers in SA? We beg for international collaborations to come to our shores but they are still not on a first come, first serve basis. Let us know what you think in our comment section below:

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Raw thoughts

Why Call-Out Culture Is Important

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On Friday, a story broke about Gqom Queen Babes Wodumo being domestic violence victim, being abused by her lover and collaborator Mampintsha. This came as a shock to many as we all imagined their relationship to be blissful, however, all that glitters isn’t goes.

The details of this abuse to Babes were forced out of her by radio personality and actor Masechaba Ndlovu on national radio. This situation divided social media into two, with some stating that Masechaba’s approach was unsolicited and that it was not her place to publicly speak about Babes’ situation like that. On the other hand, some Twitter peeps congratulated her and sang her praises for speaking on the situation and possibly helping Babes and many other women out of a similar situation. This ultimately meant that Masechaba put her job on the line.

Yes, it may not have been Masechaba’s place to speak of something so personal to Babes Wodumo but it cannot be denied that it was necessary. A call out culture in the media space is more important now than ever before. The media/entertainment space is about the size of a peanut so its easier for the people within these spaces to take the responsibility to call out the nonsense.

South Africa has become synonymous with domestic violence, assault and rape. With personalities such as OkMalumKoolKat, Brickz and Arthur Mafokate being found guilty of these heinous crimes against women. This is evidence that there is a problem that needs to be addressed beyond the online space. More women could benefit from this.

If you know anyone or you are a victim of abuse call:

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