Are exclusive sneaker releases working for the South African market? As we all know, sneaker culture has grown immensely in comparison to ten years ago, where urban street culture and sub-cultures were still bubbling under. Now sneaker culture is deeply embedded in the Mzansi urban culture, the freshest sneakers are the norm.
Throughout the years, we have been fortunate enough to witness the release of some super exclusive sneakers from the first ever Yeezy sneaker to Jeff Staples Puma collabs. This weekend the Yeezy Desert Rat 500 and Vapormax x Off White collab are set to hit the reputable sneaker stores around town. The trick is that these sneakers are not available for everyone that walks into the store. All exclusive sneaker releases have a raffle that determines who gets to buy.
The question is, is this raffle system fair to everyone trying to cop a pair of sneakers? For anyone that knows, they know that fashion/footwear brand collaborations are way more expensive than the normal product. The price points are already a big ask for the South African market, now entering a raffle to buy sneakers is another barrier that stops you from getting the sneakers that you’ve been dreaming about for the longest time.
What does this mean for the availability of sneakers in SA? We beg for international collaborations to come to our shores but they are still not on a first come, first serve basis. Let us know what you think in our comment section below: