Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure – something you have never done before – a new experience that will test your resourcefulness. But then you find yourself in the freezing wilderness of Alaska – alone on a glacier, with nothing but a giant life-ring, a tuxedo and a plane ticket to get you home – and the airport is hundreds of miles away.
So, how do you get there?
You have to do the following:
• Visit heineken.com
• Sign up for Heineken Dropped and get your passport”.
• Watch the original Legendary Travellers episodes to earn stamps in your passport.
• Share the videos and answer questions for more stamps in your passport.
• The more stamps you get, the more chances your entry goes into the final draw of Heineken Dropped SA
Once the four finalists have been selected, they’ll be Dropped in separate countries around the world. But unlike our original Legendary Travellers, they’ll be competing against each other to not only take home the title of the Ultimate Legendary Traveller, they’ll win travel to the value of R40 000. But Heineken Dropped SA comes with a twist. The competition will be live on Twitter where the public can follow, participate and engage with the finalists. By supporting a finalist that ends up winning the Ultimate title, they’ll be put into a draw where they too can win travel to the value of R40 000.
Heineken Dropped SA will be live from Sunday 22 September to Thursday 26 September.