HEINEKEN® today announced that they will be hosting Bond actress, Bérénice Marlohe, at the official SA premiere of SKYFALL in late November in Johannesburg. Skyfall has broken world records by becoming the fastest film ever to reach £50 million at the UK box office, since its launch 10 days ago. French actress, Bérénice Marlohe, plays the part of the latest glamorous Bond character, Severine, in the latest Bond movie and is also the face of Heineken®’s Crack the Case campaign. It is the first time in the 50 year James Bond history that a Bond actress has visited South Africa for a South African James Bond premiere. “The creativity and progressiveness of the Heineken® brand combined with the legendary James Bond franchise will offer viewers high entertainment values. Not only a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of our brand. “There is a great synergy between the two brands and it was a natural progression for Heineken® to continue this global partnership” said Heineken® marketing manager, Tjeerd Veldhuis.
Skyfall releases at cinemas nationwide on 30 November.