With South Africa celebrating 24 years into democracy, Nike is celebrating amazing feat of their own. It’s been 31 years since Nike first introduced the Air Max One sneaker that changed sneaker technology forever. It was the first time Nike implemented the Air Max unit technology which went on to set the brand apart from the rest, positioning them as the leaders in footwear technology.
If last year is anything to go by, This Year’s Air Max day is sure to be a bigger deal than ever before. With a series of Air Max Silhouettes from the Sean Wotherspoon Air Max One rework and the New Air Max 270 with an even larger Air Max unit.
What caught our attention was the Re-Release of the Air Max 180, which was introduced in 1991. It was a new advancement in running shoe technology. This year’s Air Max day pay homage to the three artists who have impacted and influenced the breakneck aesthetic of the Air Max 180. Nike states that:
The radical look was complimented on release by a series of print and TV advertisements that were created by several graphic artists. German Alfons Holtgreve produced a dynamic black-and-white abstract work suggestive of frenetic athletic activity. Marcello Morandini, an Italian, offered a colorful mix of pattern and perspective. From London, famed Gonzo artist Ralph Steadman shared an illustration that mined Aesop’s Fables for inspiration (with 180 Air, the hare might actually have its day, he thought).
For Air Max Day 2018, Nike celebrates the impact of Holtgreve, Morandini and Steadman’s art with a trio of special-edition Nike By You Air Max 180s. There is one for each artist, prepared in a colorway derived from their respective 180 Air work from 1991.
Stay tuned to Zkhiphani to check out what’s about to come where sneakers are concerned.
Nigerian Designer Deola Sagoe Heads To Mzansi
What a better way to shape the course of a modern woman?
Deola Sagoe will be showcasing her designs at the African Fashion International Joburg Fashion Week in October.
Signalling the start of a new fashion calendar, the unequivocal Joburg Fashion Week 2018, pioneering in luxury African fashion, is set to take place from 04-07 October. The Nigerian born designer who is known as a visionary with a unique approach to her craft will lead a showcase on 05 October, following her creative evolution in the fashion industry over the years.
Deola is an entrepreneurial success story of note, putting the Nigerian fashion scene well and truly on the global map. With humble beginnings, She has left a global footprint across the various continents. Deola has since won the MNET Anglo Gold African Design Award, she has also been nominated by the legendary US Vogue Editor, Andre Leon Tally, as one of four designers from Africa to show their work at New York Fashion Week.
“I often fuse African cultural style with a modern approach to design. I love the dynamism of creating modernity out of something that is steeped in history. I think it’s what gives my collection such a cultural mix.”
Her collection unveils the delicately molded, full flavoured persona behind modern women. It is imbued with power shoulders and super structured silhouettes which portray the solidly built and essentially rugged side of her persona, and with pretty lace infusions which give her the comfort to embrace her softer and more alluring side.
Be on the lookout for an exclusive interview with Deola Sagoe which will drop soon on zkhiphani.