Did FENTY x Puma just steal Boyz N Buckz style?
Published 3 years ago by

It was once said that there are about eight original ideas in the entire Universe, and everything else is a recreation and regurgitation of something that has happened before, essentially this means that nothing is new under the sun. This statement has recently been proved right by our very Boyzn Bucks. We’ve known of Boyzn Bucks influence, they were the early adopters of street culture in South Africa and they collectively and individually played a colossal role in pioneering the culture and pushing it forward. It was back in 2011 when Boyzn Bucks came together to introduce the kids to the sneaker sub-culture and lifestyle and they will never be forgotten for that.

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#FENTYxPUMA gang. @fentyxpuma SS18 #March15th

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Now Rihanna, who is a cultural leader in her own regard and the founder and head of FENTY which has collaborated with Puma and has a beauty sub-brand called FENTY BEAUTY. The brand has made its mark through considered imagery, striking collaborations and inclusion, however, no one would’ve thought that it would “get inspired” or steal a shoot idea/concept from Boyzn Bucks themselves.

FENTY by Rihanna was called out on social media by Boyzn Bucks fans who saw similarities that you cannot turn a blind eye to between a shoot that Boyzn Bucks did in 2015 for their motorsports collection to the FENTY x Puma SS18 collection which went live a few hours ago. Now, what does this mean? Is this inspiration or this straight up plagiarism? Let us know what you think in the comment section below.




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