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WATCH DJ Monotone on music & ARE YENG GAE Project

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WATCH DJ Monotone chats about his music and the ARE YENG GAE Project.

The wise say ‘charity begins at home’. This is an adage accomplished DJ, producer and experienced audio engineer Pontsho Moono, popularly known as DJ Monotone, has taken to heart.

DJ Monotone, who can also be seen every week mentoring budding talent on SABC 1’s ground-breaking reality TV show, The Remix SA has also taken on the giant task of mentoring the young talent of North West with his AREYENG GAE (let’s go home) project.

This initiative sees TV’s current music mentorship ‘go-to-guy’ go back to his home province to mentor the youth with the support other big industry names. In a nutshell, Areyeng Gae is a movement involving is a series of workshops featuring various established role players in the entertainment space and other related industries.

The aim of the project is to challenge them to literally go back to the townships and villages and inspire the young talent coming after them through mentorship and community projects.

The television audio engineering expert and recording artist is sharing his artistic, technical and business prowess in the music business with the budding talent in North West. He is now focusing on giving back to the neighbourhood that helped him become an icon that he is today, which is Lehurutshe, a small town in Ngaka Modiri Molema District Municipality in the North West province.

The Flashlight and Panja hit maker has recently aptly released a banging tune titled “Take me home” featuring the sultry vocalist, Busi N as well as TPO.

The song is inspired by the ARE YENG GAE initiative which started out as a movement by hustlers and professionals from the North West province who are based in Gauteng, the association’s core function is to create an ecosystem whereby more established people could lend a helping hand to each other in their various professions.

So we started doing it last year in Joburg and we took it back home because of the demand from people that side, we went back to North West during the Easter weekend of 2018 and it has been epic ever since

DJ Monotone explains.

AREYENG GAE has actually now grown into a community project, in April 2018, the movement donated school uniform and stationery to a local primary school.

On 1 September 2018 the AREYENG GAE movement will present the first annual Areyeng Gae Music & Arts Workshop, the project will feature prominent figures in the media industry who will share their knowledge and skills with the up and coming creative’s from the area.

The workshop will focus on educating people on the business side of the entertainment industry about key issues such as publishing, royalties, distribution, copyright, sampling and so forth. Anyone who wants to attend can do so free of charge.

Fresh from the Areyeng Gae Music & Arts Workshop which will be taking place during the day, DJ Monotone will host a celebratory event titled Fresh Spring which will wow attendees later in the evening.

The refreshing event will be headlined by the legendary Botswana-South African radio DJ, Music producer, entrepreneur and radio producer DJ Fresh! The event line up includes: Vuyo Dabula (Gadaffi on Generations), Monotone & TPO, Real Papi Jay, Kingmartin88, Fatshman, Dee DJ, Bux, PK93, Dan DJ, Nakziro, Kaygee Pitsong and Trubbled Soul.

The event will feature two dance floors and the entrance fee is only R60, gates open from 12PM till late at No. 12 Kloof Street, Zeerust Industrial.

The whole idea is to motivate a black child

He adds.

Just recently, DJ Monotone was approached to be a mentor on The Remix SA. The reality TV show is based on the global hit sensation, THE REMIX, which is the world’s biggest reality competition. Following the same format, ten groups, each made up of a trio of a strong vocalist, DJ/Producer and musical performer, compete head to head every week until only one group is left standing. 

Groups are tasked with creating a “remix” within a given theme or musical genre and DJ Monotone’s task is to mentor the upcoming producers on the show.

So we give them a challenge every week, I’m there to guide them to see if they are using the proper sounds, proper progressions, proper arrangements and they compete on stage. Being part of that journey has been an awesome experience so far

DJ Monotone says with excitement.

HERE ARE SOME QUICK FACTS ABOUT DJ MONOTONE

  • He is an independent artist.
  • His love for music started when he was 11 years old at church.
  • He prefers to release two singles a year – one every six months.
  • Gospel music inspired him to produce music but his passion is house music.
  • He is a proficient sound engineer who has mastered the art of final mixing.
  • He has done behind the scenes work for TV shows such as Soccer Zone, Laduma, Soccer 411 and Afro Café.
  • He is a mentor to contestants on SABC 1’s The Remix SA.

Follow DJ Monotone on Social Media:

Instagram: @monotonesa

Twitter: @MonoTonesa

Follow AreyengGae on Facebook:

@AreyengGae

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WATCH Cassper Nyovest on Universal Music Deal: “This is not me selling my soul”

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WATCH Cassper Nyovest Breaks Down Family Tree’s partnership With Universal Music

Cassper Nyovest did the unthinkable last week when he announced that his record label, Family Tree, has signed a partnership deal with one of the biggest record labels in the country, Universal Music. We have already run the story and the response to this huge and unconventional decision.

We sat down with Cassper Nyovest and asked him to break down the deal. He hesitated to say much about but he assured us that more will be revealed in time. “Well it’s the first announcement to a lot of announcements. We’ve got a lot of partnerships that we’re working on, me and Universal. And yeah, I’m excited about that”, he says.

He continued to explain that it is not Cassper the artist signing to Universal Music Group but instead it is his entire label, Family Tree who are going to be working with Universal.  So in essence, he still is the boss and still owns 100% of his music and publishing.

“Universal doesn’t have any control over how Family Tree is run. Obviously they will make suggestions as they are our partner but the final decision on creativity and how stuff is still up to me. I still own 100% of my music. So this is not me selling my company or selling my soul or anything. The contract is good.”

He also stressed that him deciding to take this deal was because he felt like he has done what he could with his label and now he wanted to reach new shores and achieve new milestones; on a global level.

“Even if I sell triple platinum as an indie label, it’s not growth. I want to be able to have a platinum record in Kenya, have a platinum record in Nigeria. For me to do that I need people who are actually living there, who have offices there to come and push the music.”

It’s safe to say that Cassper Nyovest is looking at global domination with this deal!

Peep the rest of the interview!

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