Converse introduces Chuck Taylor All Star Leather with Fifi Cooper
In celebration of the launch of the iconic sneaker, Converse shot a local campaign with a host of influentials that speak to the essence and adaptable style of the Chuck Taylor All Star Leather. Lethabo Acid, Fifi Cooper, Alexandros Moldovanos, Shakeel Toefy and the Siebritz Twins all make an appearance, embodying the classic cool one would expect from Leather Chucks.
Created in 1917, the Converse All Star has been evolving for a hundred years while always remaining a classic. The All Star emblem, vulcanized rubber sole and canvas upper are known all over the world for their timeless simplicity. Now add leather – this elevated take on the Classic Chuck Taylor gives a nod to the legacy of the Chuck.