Today, the South African hip-hop scene welcomes a new masterpiece as Frank Casino drops his long-awaited debut album, By Design. Known for his versatility and lyrical prowess, Frank Casino invites listeners into a deeply personal and introspective journey, crafted over a year of dedication. This album solidifies his place as one of South Africa’s most compelling hip-hop storytellers.
By Design is not just another hip-hop record; it is a musical experience that pushes boundaries and challenges norms. Each track is a carefully composed narrative that transports listeners through the streets of Johannesburg’s North, capturing the duality of its vibrancy and superficiality. Reflecting on life between 2019 and 2021, Frank Casino opens a window into his inner world, filled with self-exploration, the tension between material desires, and a search for deeper purpose.
“This album is about more than music,” Frank explains. “It’s a reflection of my own experiences – the highs, the lows, the distractions, and the realisations. There’s a constant theme of searching for something real in a world that often feels hollow.”
Featuring a blend of hard-hitting hip-hop beats with a cinematic quality, By Design boasts collaborations with some of the most talented engineers and producers in the industry, including Itu from Jazzworx Studios, and a mix of in-house and online producers. The production mirrors Frank’s songwriting – precise, layered, and intentionally diverse.
Notable tracks such as “Long Life” showcase the collaborative spirit behind the album, with each element of the production contributing to the larger story. “Bosses,” recorded in one take, is a standout moment of sheer talent, capturing Frank’s confidence and effortless style.
Recorded primarily in his home studio, with some sessions at Jazzworx Studios, Frank crafted this album alongside a team of engineers including Dellz and Robin Kohl. The result is a raw, authentic sound that speaks to his commitment to artistic integrity.
Through this album, Frank hopes to inspire listeners to chase their dreams, no matter the obstacles. “This is my story, and it’s imperfect, but through it all, I’m striving for what I know is deserved. I want listeners to take away that same drive for their own lives.”
By Design is more than just an album; it’s a testament to growth, resilience, and the relentless pursuit of purpose. With plans to tour and bring this album to life on stage, Frank Casino is gearing up to take his message of perseverance and self-discovery beyond Johannesburg.
While details on exclusive merchandise and pre-orders remain under wraps, fans can look forward to hearing more about the album tour soon.
Main Image: Supplied
