On this week’s episode of Gate Crash With Sphaka, its all about odysseys! Sphaka hit the streets of Braamfontein to hang with the cool kids.
South Africa’s premium flavoured beer Flying Fish added some flavour in a big way for the launch of the all-new #FlyingFishOdyssey. The brand transformed the Wing Republic’s famed alleyway in the heart of Braamfontein to announce both local and international acts who are set to add some flavour at the Flying Fish Odyssey on Sunday, 25 November 2018 at a secret location.
The flavoursome themed launch was hosted by MTV presenter, Sandile GQ, and attended by media, bloggers, creatives and cultural curators who are all challenging convention in their various spheres. Guests were given a taste of what to expect at the November event, while up and coming DJ Trish kept guests entertained.
MC Sandile GQ took to the stage and in an unexpected turn of events introduced to the unsuspecting crowd, American R&B and soul singer Sir. Not only did the singer surprise guests with an unexpected performance of his hit single ‘Old Age’, but he also announced that international artist, Jamaican-born musician Masego and rapper J.I.D will be headlining the Flying Fish Odyssey experience in November. They will be joined by local artists, Moonchild Sanelly, Sho Madjozi, Black Motion, Spoek Mathambo and Manthe Ribane.
The local and international music artists, who represent the Flying Fish ethos, will each create unique experiences in the various flavours of passion of music, fashion, photography, food, art and culture at the Odyssey.
The Flying Fish Odyssey is set to be the most flavourful property to hit Mzansi this summer. This experience coincides with the exciting launch of the new Flying Fish sun-activated design – a first in South Africa. The campaign challenges people to get outside and experience the most of the South African summer with the innovation that changes colour in sunshine. “Flying Fish is known for adding some flavour to the lives of consumers. With this exciting packaging design and the Flying Fish Odyssey experience, we are taking it to an entirely new level,” says Flying Fish Brand Manager Kerishta Siveraj.
The experience will showcase collaborators to create their own unique experiences in spaces such as fashion, music, art, food, photography and culture, taking inspiration from our all new sun activated packaging.
WATCH Cassper Nyovest on Universal Music Deal: “This is not me selling my soul”
WATCH Cassper Nyovest Breaks Down Family Tree’s partnership With Universal Music
Cassper Nyovest did the unthinkable last week when he announced that his record label, Family Tree, has signed a partnership deal with one of the biggest record labels in the country, Universal Music. We have already run the story and the response to this huge and unconventional decision.
We sat down with Cassper Nyovest and asked him to break down the deal. He hesitated to say much about but he assured us that more will be revealed in time. “Well it’s the first announcement to a lot of announcements. We’ve got a lot of partnerships that we’re working on, me and Universal. And yeah, I’m excited about that”, he says.
He continued to explain that it is not Cassper the artist signing to Universal Music Group but instead it is his entire label, Family Tree who are going to be working with Universal. So in essence, he still is the boss and still owns 100% of his music and publishing.
“Universal doesn’t have any control over how Family Tree is run. Obviously they will make suggestions as they are our partner but the final decision on creativity and how stuff is still up to me. I still own 100% of my music. So this is not me selling my company or selling my soul or anything. The contract is good.”
He also stressed that him deciding to take this deal was because he felt like he has done what he could with his label and now he wanted to reach new shores and achieve new milestones; on a global level.
“Even if I sell triple platinum as an indie label, it’s not growth. I want to be able to have a platinum record in Kenya, have a platinum record in Nigeria. For me to do that I need people who are actually living there, who have offices there to come and push the music.”
It’s safe to say that Cassper Nyovest is looking at global domination with this deal!
Peep the rest of the interview!