After releasing their hot Spring/Summer 20 Collection, denim brand, G-Star Raw decided to give the range that much more of a special twist by challenging local all round creatives, Gina Jeanz and Yanga Yaya to create a series of self styled portraits using the new pieces.
The new collection, which captures the innovative characteristics of the brand was an exciting opportunity for both Gina and Yanga to showcase their unique personal styles. Guided by the virtual creative direction of Style Editor for GQ Middle East, Rusty Beukes, both South African creatives were more than eager to get stuck into the concept of the photoshoot.
Commenting on the new collection, G-Star Raw, Gina Jeanz says:
“Each piece in this collection works well together and individually. I love the denim-on-denim looks because it is the perfect way to create a uniform that is also rebellious.”
Adding onto Gina’s comment, Yanga says:
“I carry a lot of things around wherever I go, kind of like a “bag lad” or “bag laddie” if you will. My favourite piece from the S/S 20 Collection has to be the utility bag.”
Judging from the above images above, it is clear that both creatives enjoyed themselves working alongside the G-Star Raw team. With only good things to say about the entire experience, the creatives commented the following:
“I really love that Rusty allowed me to style my garments in my own way, bringing each piece to life. I feel that he studies our individual style, and the brand gifted us with clothes that fit our personality. It was so great working with him on this innovative project.”
“Working on the S/S 20 Collection was a real honour as I have loads of respect for Rusty and his work. I’ve been wanting to work alongisde him for a while now. It’s funny that when it eventually happened, it had to be virtually. It was dope though.”