Farah Fortune and Melanie Ramjee
Wearing an item of clothing is usually a statement of your personality. Clothing is seen as a defining testament of who you are. Brands have to appeal to your persona through colour, shapes, sizes and originality. HeadHoncho is no exception! This proudly South African brand has built itself into one of the hottest urban clothing lines on shelf today.
HeadHoncho launched in November 2008 by Nick Kaoma and Mzoxolo Gcwabe. With Tebello Motsoane later coming aboard as the marketing director of the brand. With a ‘live progressively’ motto, HeadHoncho have managed to ingrain their identity into the urban fashion world of African youth. Currently retailing through more than 30 stores in South Africa, Nigeria, Namibia and Zambia, HeadHoncho are providing a vital platform for African fashion to African youth.
The company grew its product line from t-shirts and caps, to later include cardigans, varsity jackets, shorts, hoodies, shirts, tank tops and dresses to date. A key player in the African entertainment industry supporting local artists & events with sponsorships, to ensure a presence and foundation for local entertainment. Head Honcho has now signed African Star Communications as their public relations agency. Farah Fortune of ASC says “ We are extremely excited to be working on the Head Honcho account. Such a vibrant brand is always fun and experiential with their creativity”
Nick Kaoma, Founder of HeadHoncho says “We’re excited to work with African Star. They’re a well-respected firm that has delivered consistent results to a number of brands in the urban market space. We’re confident that they’ll help us achieve our objectives as a fast-growing lifestyle brand”
