Heineken® today launches the third instalment of its ‘Dropped’ video series, part of the latest global campaign ‘Voyage’, which shows a man being dropped in Morocco. The campaign tests men to see what they are truly made of, as they are dropped into the unknown with only a handful of items – all they have to do is get home. The man of the world is tested for resourcefulness, wit, and above all, charm, as they must do everything they can to make it to their destination.
In the third instalment of the video series Dropped, we are shown how William, a photographer’s assistant from Brooklyn, New York, USA reacts when he lands in Morocco, blindfolded, with a 2000 pound ice-cube that he needs to transported across the desert. Before being ‘Dropped’, Williams’s most epic travel was “camping with his bro’s.” This is a real test of both William’s resourcefulness and charm to navigate across the Sahara. The question is, will he make it across the desert before the ice cube melts?
Heineken® have also launched two other instalments of the video series ‘Dropped’. The first features Rikar, a Spanish waiter, being dropped off in the middle of Alaska with only a tuxedo and plane tickets. The second features Stavros, a yoga teacher and dancer from Greece, who is dropped in the middle of Cambodia, blindfolded, and presented with a giant yellow duck boat.
‘Voyage’ is the fifth instalment of the Heineken ‘Legends’ platform. The integrated campaign, which lives on a variety of platforms across broadcast, digital and mobile, allows consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Here, viewers are able to follow each ‘Dropped’ voyage and access to documentary-style content.
The Voyage TVC can be viewed here:
