Popular skincare brand, Nivea has decided to join forces with local music sensation, Sho Madjozi on an exciting and vibrant new campaign that sees the star’s fans dancing and singing along all while caring for their skin.
“I’ve finally found the one product that does everything I need. My skin has never looked better!”
View this post on Instagram
The most Perfect & Radiant leading lady has won Coolest Local Female Celebrity at the Sunday Times Gen Next Awards 2020 – a fitting title for the woman who has everyone making moves like it's a routine 😉 Congratulations to Sho Madjozi; she is an inspiration, a boss, a winner and a queen in one!
Indeed, the queen of cool is the face of Nivea’s fresh Perfect and Radiant campaign which will see the star partake in many fun and interesting activities, one of which will be an energetic Tik Tok dance routine called #RoutinRoutine. Madjozi along with her 400 000 Tik Tok followers will be dancing to the fun routine that mirrors the three skin care steps consisting of (wash, mask and scrub). So to make sure you don’t miss out, head over to Nivea’s Instagram to learn the dance so that you can be a part of the challenge too.
“We wanted to partner with a celebrity who holds similar values to Nivea. A local and relevant celebrity that is young, upbeat, progressive, fun, bold and uniquely herself. A positive role model for women. And we felt that Sho was the perfect fit.”
– Nivea’s Marketing Manager, Casey Nielson
With that, make sure to follow Nivea on Instagram for their latest updates on the exciting campaign.