In Case You Missed It: Pharrell Launches Sneakers In Sandton.
American rapper, singer, songwriter, record producer, entrepreneur, and fashion designer Pharrell Williams who recently performed live at the Global Citizen Concert also launched his latest adidas Crazy BYW LVL X sneaker in South Africa.
The exclusive in-store launch was hosted by Maps Maponyane in Sandton whereby fans came in numbers to witness the Happy hitmaker talk about his latest offering.
Pharrell lends his design aesthetic to the brand as the word “GRATITUDE” and “EMPATHY” appear on the vamp of each shoe.
Powered by the technologies and innovation of BYW (Boost You Wear), the X takes the original DNA and make-up from the PW BYW beta-blending BOOST technology with the new construction to provide a new level of comfort to lifestyle basketball – BYW PW LVL X features an updated knitted upper construction.
The sneaker debuted back in April during Pharrell’s trip to Beijing, and it has finally made it to the African soil.
What do you think of this collaboration?
PHOTOS – AKA and DJ Zinhle Best Matching Outfits
SEE AKA and DJ Zinhle play matchy-matchy.
Rapper AKA and his baby mama DJ Zinhle haven’t publicly announced that they are back together yet but they have been giving out some obvious signs like posting photos at the same location at the same time as well as rocking matching outfits.
Check this out:
Kairo’s parents were spotted wearing the same leather jacket with a similar looking printed white t-shirt.
DJ Zinhle who is the current cover star for Glam Africa, has been seen sporting some of AKA’s clothes on two different occasions. She must be smitten about the Fela In Versace hit maker and has been harmonizing her beau’s items right down to the last detail. The couple’s twinning looks continue to inspire the world of fashion.
Do you think AKA and DJ Zinhle are back together?