In Case You Missed It: Pharrell Launches Sneakers In Sandton.
American rapper, singer, songwriter, record producer, entrepreneur, and fashion designer Pharrell Williams who recently performed live at the Global Citizen Concert also launched his latest adidas Crazy BYW LVL X sneaker in South Africa.
The exclusive in-store launch was hosted by Maps Maponyane in Sandton whereby fans came in numbers to witness the Happy hitmaker talk about his latest offering.
Pharrell lends his design aesthetic to the brand as the word “GRATITUDE” and “EMPATHY” appear on the vamp of each shoe.
Powered by the technologies and innovation of BYW (Boost You Wear), the X takes the original DNA and make-up from the PW BYW beta-blending BOOST technology with the new construction to provide a new level of comfort to lifestyle basketball – BYW PW LVL X features an updated knitted upper construction.
The sneaker debuted back in April during Pharrell’s trip to Beijing, and it has finally made it to the African soil.
What do you think of this collaboration?
FASHION At The #CosmoSummer2018 Party!
SEE PHOTOS from the cosmo summer 2018 party!
The Cosmopolitan magazine recently hosted media and celebrities at their long awaited Cosmo Summer 2018 event. The star studded event had fire performances from the likes of Nadia Nakai and celebrity choreographer Nkateko ‘Takkies’ Dinwiddy.
These are some faces we spotted:
Social media strategist Banele Christopher kept a rather casual look in a floral shirt and green pants.
Star Khulu is dressed in a floral custom made jumpsuit from Olealifestyle.
Naledi Radebe is looking gorgeous in a dress from Fashion Never and block heels from Call It Spring.
Sinovuyo Mondliwa is looking all simple and classy.
We love the purple Steve Madden shoes that Nadia Nakai is rocking.
Host of the evening Thando Thabethe shows off some skin in this cute number.
Stylist Tshepi Vundla is looking dazzling in a yellow dress with black stylish heels and a statement Louis Vuitton clutch bag.