In Case You Missed It: Pharrell Launches Sneakers In Sandton.
American rapper, singer, songwriter, record producer, entrepreneur, and fashion designer Pharrell Williams who recently performed live at the Global Citizen Concert also launched his latest adidas Crazy BYW LVL X sneaker in South Africa.
The exclusive in-store launch was hosted by Maps Maponyane in Sandton whereby fans came in numbers to witness the Happy hitmaker talk about his latest offering.
Pharrell lends his design aesthetic to the brand as the word “GRATITUDE” and “EMPATHY” appear on the vamp of each shoe.
Powered by the technologies and innovation of BYW (Boost You Wear), the X takes the original DNA and make-up from the PW BYW beta-blending BOOST technology with the new construction to provide a new level of comfort to lifestyle basketball – BYW PW LVL X features an updated knitted upper construction.
The sneaker debuted back in April during Pharrell’s trip to Beijing, and it has finally made it to the African soil.
What do you think of this collaboration?
TREND ALERT: Wide-Legged Fashion Trousers
The wider the pants, the better!
It’s no brainer that these pants are trending this season. This fashion staple used to be a must-have back in the day and it’s refreshing to see our much loved public figures rock this iconic look.
SEE celebs that ditched their skinnies for the wide-leg pants:
One of the celebrities that pull off this trend well is DJ Zinhle. This semi-formal look shows off her feminine side and we love how she kept it casual with converse sneakers.
Model and reality star Blue Mbombo works this signature boho-modern-edge style from Tee Stylish like a pro! She teamed this attire with simple gold accessories and black stylish flip flops.
If you have a similar looking outfit, you can switch it up a little with a chunky neck piece and stylish wedges.
We’re feeling these mustard pants Londie London is wearing from her clothing label FLY. This is a brave look that many can’t pull off and we love how she kept her top clean to allow the shape of her fitted trousers take centre stage for a change.
Celebrated choreographer Bontle Modiselle kept her daytime look simple and casual. It might not be everyone’s cup of tea, but this stunner works it with a hint of sass.
In between her demanding career, fashion designer Thuli ‘StylealertSA’ Mola makes this tailored jumpsuit look good!
She teams her floral outfit with very minimal accessories and a stylish hat that is slightly tilted to show off her curls. This look is perfect for a lovely day out with the horses.
Are you feeling this trend?