In Case You Missed It: Pharrell Launches Sneakers In Sandton.
American rapper, singer, songwriter, record producer, entrepreneur, and fashion designer Pharrell Williams who recently performed live at the Global Citizen Concert also launched his latest adidas Crazy BYW LVL X sneaker in South Africa.
The exclusive in-store launch was hosted by Maps Maponyane in Sandton whereby fans came in numbers to witness the Happy hitmaker talk about his latest offering.
Pharrell lends his design aesthetic to the brand as the word “GRATITUDE” and “EMPATHY” appear on the vamp of each shoe.
Powered by the technologies and innovation of BYW (Boost You Wear), the X takes the original DNA and make-up from the PW BYW beta-blending BOOST technology with the new construction to provide a new level of comfort to lifestyle basketball – BYW PW LVL X features an updated knitted upper construction.
The sneaker debuted back in April during Pharrell’s trip to Beijing, and it has finally made it to the African soil.
What do you think of this collaboration?