Introducing the new culture of skincare, Fenty Skin by your favourite badgal, Riri. The all inclusive skincare line is a gender neutral brand which is suited for a variety of skin types.
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☀️STEP 3: HYDRA VIZOR INVISIBLE MOISTURIZER + SPF ☀️ a 2-in-1 sunscreen and moisturizer with SPF 30 protection. It’s oil free, invisible on all skin tones, coral reef-friendly, and refillable! Made with: ✔️ Kalahari melon: Rich in antioxidants + vitamins; helps hydrate ✔️ Niacinamide: Helps reduce the look of dark spots, even skin tone, + fight excess shine ✔️ Hyaluronic acid & aloe: Helps hydrate, soothe + condition ✔️ Baobab: Helps hydrate
In advertising for her new line of cosmetic products, Rihanna featured celebrities such as ASAP Rocky, Halima Aden and Paloma Elsesser. The 32 year old fashionista and singer was very adamant about the gender neutrality of her skincare products. In an interview with US Vogue, she told the magazaine:
“Skin is skin. Everybody has skin, and everybody should take care of it, so I never approached skincare or making this line from a gender standpoint. I didn’t want anyone to feel excluded or be excluded. Skin-care is self care. I am trying to get people into a ritual. Something that’s really simple – three steps. We start there because skincare can get really complicated.”
Rihanna also shared the inspiration behind the ingredients of her products which originate from her home island country of Barbados, saying:
“As an island girl, I’ve had a lot of access to key ingredients that work really well for your skin. I might’ve just thought [of it as] a fruit I was eating, but these things that we have access to everyday implement great results on your skin. A lot of them are personal to me, but I know that these ingredients work and so I try to pack as many of those into these products as much as possible.”