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Joshua The I AM is bringing his best to Basha Uhuru!

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Joshua The I Am-Joshua The I AM – bringing his best show ever to Basha Uhuru

Joshua The I AM – bringing his best show ever to Basha Uhuru!

Joshua The I Am-Joshua The I AM – bringing his best show ever to Basha Uhuru

Hip Hop freshman Joshua The I AM is making waves in the music industry with his catchy hooks, insane verses and creativeness. This 22-year-old from Johannesburg has multiple talents and is a music producer, songwriter and recording artist. He studied music production after high school and was selected as one of the Top 5 producers in his college. He recently released his fashion and art inspired music video for single Gassed to a great reception and was runner-up in Vuzu Hustle Season 2. We asked him about his plans for Basha Uhuru and beyond. Here’s what he had to say…

In 2016, you were one of the artists who took part in the Nando’s Music Exchange. What was that like?

I got to be a part of Nandos Music Exchange 2016 through studying music production at COPA. The top five students (based solely on creativity) got to fly to London and work with London-based artists at the legendary Round House. I still view that experience as one of my greatest achievements and look forward to someday going back as a mentor. 

What’s the best thing to have come from the Nando’s Music Exchange for you, personally?

The best thing that has come from Nandos Music Exchange is the personal growth that I’ve obtained in the short course of time. I came back not only a better  artist, but a better person. I’ve connected with people from all walks of life that I still maintain relationships with today and I’m grateful for that.

What can fans expect from you at Basha Uhuru?

Basha Uhuru has given me the platform to fully curate my entire show and I’m excited to bring all my ideas to life. I don’t want to give away too much information, but you can expect me to put on the best show I ever have.

Sounds exciting! What are you most looking forward to about the festival?

With regards to the festival, I look forward to being amongst people who truly appreciate art. Basha Uhuru is such an art-driven festival, and as much as I’m excited to be one of the artists on the line up, I’m also a fan of the arts. 

What’s on your agenda for the rest of the year… any exciting gigs / projects / collaborations you’d like to share? 

For the rest of 2018 I plan on putting on the best live shows. I’ve been in my studio every day creating music that I feel an audience will be able to attach themselves to, and I look forward to watching people receive it.

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AKA Chats Platinum Plaques & Redefining What Accolades Mean To Him

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We recently caught up with the Supa Mega, AKA who celebrated a huge milestone last week. The multi talented rapper and businessman hosted an intimate gathering to receive his several plaques for the outstanding work he did on his album, Touch My Blood.

He received a platinum plaque for both Touch My Blood and Fela In Versace featuring Kiddominant and gold for both Beyonce and StarSigns featuring Stogie T. This is a major deal!

Supa Mega has been on a winning streak

Supa Mega has been on a winning streak since 2016 with him releasing his joint project with Anatii which included several music videos. He had also been on his Supa Mega Tour and when that ended came the Touch My blood tour. This saw the rapper hard at work so it’s understandable that he is a little burnt out.  

“I’m tired. Not physically tired, I’m just more emotionally tired, spiritually tired, mentally tired but it’s okay because we did what we came to do. I poured my heart and soul into the album and people really could feel that”, he expresses. And the results have paid off because the accolades and the recognition he has received since this album was released has been the most he has received since he began his career.

On how he is redefining what accolades mean to him

He shared some insights on how he has remained relevant for as long as he had. He touched on authenticity as one of the key things that artists have to uphold to stay winning.

“Just make what you need to make and put it out there. People recognize and appreciate authenticity. Just be authentic, be original and be sincere and heartfelt,” he says.

It’s been a while since AKA has submitted for any awards and he mentioned that he is considered it since he has the number one selling album in the country. But he questioned the motive to get involved in the awards when he has already won the hearts of many South Africans. The platinum plaque is proof of that.

“Isn’t the award to be the highest played artist? Isn’t the award to be the most booked artist? Isn’t the award to have people f*ck with your music?”.

These are very important questions and no doubt something that artists on the come up can question about the product they put out. Well done Supa Mega. 

Peep the rest of the interview! 

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