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JUST IN: Nasty C Signs Exclusive Deal With American Label, Def Jam Records

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Nasty C signs with Def Jam and announces that his album, Zulu Man With Some Power is set for release via Def Jam this year

Nasty C, the #1 most-streamed South African artist on Apple Music for four years in a row, has signed an exclusive contract with Def Jam Recordings through a joint venture with Universal Music Africa.  Nasty C makes his official U.S. debut with “There They Go,” his brand new single premiering Thursday, March 26th at 4:30 p.m. (ET) with Ebro on Apple Music Beats1.

Read more: 5 Things You May Not Have Known About Nasty C

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Welcome to the family, Nasty C ‼️

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There They Go,” with producer Cxdy at the controls, is the first advance track from ZULU MAN WITH SOME POWER, Nasty C’s forthcoming album. And it is set to drop later on this evening. 

“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa,” said Jeff Harleston, interim Chairman & CEO, Def Jam Recordings. 

“Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C – an international star with real vision and talent – into the family.”

“It’s powerful to be a part of the Def Jam family,” said Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”

With over 120 million streams, Strings And Bling was far and away the most streamed South African and African album on the Apple Music streaming platform in Sub-Saharan Africa. The album spawned three multi-platinum singles: King, Jungle, and the radio smash, SMA. This also includes platinum title track, Strings And Bling.  A further 14 songs off Strings And Bling were certified gold. 

This is incredible news! Congrats.  

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