You may know her from your T.V. screens as a presenter for MTV Base and from your Instagram feeds as a model. This time around Miss Jayde is set on exploring the fashion space as she collaborates with Grade Africa to produce limited-edition T-Shirts. However there is more to these t-shirts than you think as they are designed and geared towards creating awareness around the hate crimes aimed at young girls and women.
The Zimbabwean born beauty has always been passionate about gender equality and women empowerment that she remains an avid participant in spreading positivity. Kim Jayde possesses a powerful ability to influence and inspire the youth in a manner that creates social change and entrepreneurial opportunities for them. This, coupled together with Grade Africa’s determination to make a positive change and create more opportunities for local talents has contributed immensely towards the brand’s collaboration success with Kim Jayde.
“I’ve always known I’d branch out into the fashion space. I wanted my first step to have meaning and purpose; women are truly taking a stand in South Africa. I couldn’t be more excited for this collaboration with Grade Africa. This is only the beginning.”
– Kim Jayede
Of the sold tees, a percentage of sales will be donated to the Home of Hope for Girls which is an organization that is dedicated to restoring human dignity. The home consists of two residential homes that are geared towards supporting girls in the suburbs of Johannesburg. Home of Hope for Girls also acts as an outreach centre in the Hillbrow/Berea area and strives to support and help children living in vulnerable situations that rob them of their bright futures.
“Grade Africa is all about creating opportunity – and to able to tell our own story. This collaboration does just that – to be working with Kim, is bigger than creating a fire tee – it’s really about empowering young females across the country and the world, but doing it through a universal language of fashion”
– Zaid Osman, Grade Africa Founder