fbpx
Connect with us

Fashion

Laduma Ngxokolo Brings Contemporary Afropolitan-chic To 100% Design

Published

on

Laduma Ngxokolo brings contemporary Afropolitan-chic impact to 100% Design South Africa 2019

One of Africa’s finest knitwear designer and the founder of the Maxhosa Luxury brand Laduma Ngxokolo will be headlining this year’s 100% Design as the Feature Designer of the 2019 instalment, set to take place from 7 to 11 August 2019.

Laduma’s brand has gained considerable recognition and endorsement from celebrities like Swizz Beats, Alicia Keys, Beyoncé, and Rafael Saadiq. The local talent will bring contemporary Afropolitan-chic impact to the event and his strong crossover capability from fashion to home makes him incredibly versatile,

We invited Laduma to take part as this year’s Feature Designer for a number of reasons. His designs draw on personal heritage and a sense of culture, which we feel is an important narrative to champion,

Says Laurence Brick, creative director of Platform Creative, curators of 100% Design South Africa.

At the show, Laduma will demonstrate his creative prowess with homeware that channels a contemporary African aesthetic and his innate understanding of colour and motifs.

The much-lauded multifaceted designer has branched out from the iconic graphic garments that have cemented him as a star on the local fashion scene, into equally dynamic homeware. For 100% Design South Africa 2019, he will be presenting his collection of rugs, cushion and throws, as well as his new trade-friendly offering of upholstery, wallpaper and curtaining, along with a few surprises.

In addition to an exciting new product range, he brings a fresh viewpoint.

I want to add something to the show that may not have been seen before. The idea is to bring an African utopian feel with my designs -shake people’s preconceptions. My aim is to offer a new way of living within our surroundings as a new generation of Africans,

He adds

 

Are you excited for 100% Design 2019? Let us know in the comment section below.

Facebook Comments

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Join the Zkhiphani Fam!

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Facebook

Zkhiphani.com is a member of IAB Copyright © 2019 Zkhiphani.com. All rights reserved