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Lira handpicked for another endorsement deal



The Voice SA is launching on SUNDAY! Lira (4)

Lira has been handpicked by Bobbi Brown to appear in their South African Cosmetics 2016 campaign which will be shot in  Johannesburg. Founder and CCO of the company, Bobbi Brown explains why South Africa’s superstar was an easy collaborative choice for the cosmetic brand. “I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa, she stated. “I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty’.”

Lira will serve as the brand’s first South African influencer. She says, “I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.”

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