Lira has recently signed one of the biggest ever endorsement deals for a South African artist as she is now officially a Pan-African brand ambassador for Samsung home appliances. The four year deal will be seeing the Samsung campaign rolled out in 10 African countries throughout sub-Saharan Africa.
The announcement was made at the Samsung Fan Zone in Sandton City where Lira expressed her excitement at this appointment and also wished the remaining countries in the tournament all the best in the lead up to the final match on Sunday. “I was thrilled when Samsung asked me if I would like to extend my agreement and be the ambassador for not only South Africa but the rest of the continent. As a brand, Samsung has made huge entries into Africa and represents the growth we are seeing as Africans” Lira said.
