Material Don Dada and his colourful crew of well dressed counterparts are integrating their style into mainstream music and we are here for this
The beginning of every year always brings with it a perfect time for reflection. 2018 was a great year for South African but it was also the year for the underdogs to shine and show that they are worth their salt. Looking back at popular music videos from 2018 made us take note of the increasingly popular Material Don Dada and his crew of swagged out counterparts.
In case you don’t know, Material Don Dada is a self-taught graphic designer, fashion designer, video editor and entrepreneur. He has managed to build his brand around being a Isikhothane and wanting to turn this South African subculture into a global style. His vision is crystal clear and he may well be on his way.
The influencer and his crew have featured in various music videos over 2018 and shows us exactly what he wants to embody. They featured in music videos of varying genres including Gqom, Kwaito, Hip Hop and House music. Not only do they bring interesting fashion looks to every music video they are in but they bring a certain level of cool to each and every music video.
In Vetkoek vs Mahoota’s Ziwa Muur Tu, they bring fresh and energetic dance moves. This is similar to what they did back on DJ Maphorisa’s Midnight Starring. These are what we have become accustomed to and they didn’t disappoint. And they are consistently getting features on popular Gqom songs so 2019 should be an interesting year for this crew.
In AKA’s Fela In Versace as well as Zulu Mkhathini’s Uniform they went full swag and show that it is enough just to have them on our screens looking cool. They feature their cool garb and this shows that they are well on their way to being integrate into mainstream culture.
2019 is looking good hey fellas?
