Proving that the only gap between making eye contact that could lead to the first kiss with your crush this love month, no matter the barriers you face are found in the freshness of your breath.
As we are currently celebrating love, closeup toothpaste is ensuring consumers 12 hours of fresh breath and the confidence they need to get close up to others. Closeup “Make Your Move” challenge is back, bigger and fresher than before as this year the challenge spans across all races, cultures and preferences, putting love to the test and breaking all barriers.
This year closeup has upped the ante by challenging couples to break barriers with its latest campaign called “Make Your Move”, closeup Senior PR Manager Sphelele Mjadu says “We believe that mutual attraction should know no boundaries and that we should expand the definition of the word ‘couple’.” Whether boy meets girl, boy and boy or girl and girl that lasting freshness kiss is all that matters on February 14. Through the “Make Your Move” social media challenge, hopeful candidates will step out of their comfort zone by declaring their undying love to their prospective Valentine.
Partnering up with three of the country’s most talked about fresh face influencers on TV, Mzansi Magic actor/presenter and YouTube sensation Moshe Ndiki; Voov TV presenter and controversial vlogger Lasizwe Dambuza together with the vibrant actress and Club 808 presenter Bontle Modiselle. The Trio who will spearhead the social media aspects of the campaign through posting their own flirt tips on how to make your move by breaking barriers in finding love and companionship with their crush.
The campaign is indeed a positive and inspiring statement about building a more open society. Getting physically close to someone is the best feeling in the world. From the electrifying brushing of skin to skin to the intense anticipation of the first kiss: CloseUp believes that this is what life should be made of. Why should things like race, gender, social status, sexual preference, or religion get in the way of mutual attraction?
So, don’t just double tap on the post, tag your crush and #MakeYourMove with closeup’s intensely fresh toothpaste gels that gives you the confidence to break barriers, who knows what mouth bursting revelations this might bring and for those who need a more brittle approach visit @Closeup_SA on Facebook, Twitter and Instagram to see the closeup videos and join the #makeyourmove, #breakingbarriers conversation. This year closeup is hosting with the biggest Valentines Day parties from around the country. Win tickets to these events, and a grand prize to Mozambique, will be given away on closeup social media channels to fans who break-barriers and get close-up to their crushes. The only thing you have to lose is bad breath.
Our Favourite Celebrity Looks From BET 2018
Our local celebs did the most at the BET Awards this past weekend
This past weekend the BET Awards took place and as we reported before, Sjava took home an award for Best International Act under the Viwer’s Choice category. We took a look at the fashion from the award ceremony and these are the looks we loved form our SA celebrities.
Man of the moment, Sjava took the unconventional approach and repped his Zulu roots and culture. He wore traditional Zulu attire complete with a head band and a straw mat in his hands.
Nandi Madida was there in her capacity as BET Africa host and while she was on the grey carpet interviewing famous faces, she looked all kinds of gorgeous. She looked snatched in a two piece mermaid style outfit.
Mama Pantha looked radiant in a multi-coloured fringe dress and big afro.
Mufasa, Cassper Nyovest looked all kinds of regal and put together in his outfit. He wore lifestyle brand, Mohone custom made 3 piece.
Nomzamo Mbatha channeled old Hollywood glam in her all white outfit. She impressed with a beaded dress complete with a head scarf and lots of sex appeal.