McDonald’s recently announced the launch of ‘Street Rhythm’, a national competition that encourages individuals and groups to showcase their talent for DJ mixing or dance. McDonald’s initiated the campaign as they recognize that music and dance are the universal languages of South Africa’s youth as it gives them a voice and an opportunity for expression. The McDonald’s Street Rhythm campaign offers participants the platform to live their passion.
McDonald’s Street Rhythm is an evolution of the previous McDonald’s ‘Top Jock’ campaign and continues to recognize, build-on and harness South African’s talent in the genre of music and dance. The brand is on a quest to find performers that possess the ‘it factor’ that makes them stand out from the crowd.
The McDonald’s Street Rhythm campaign brings together well-known local DJ’s and performers such as; Euphonik, DJ Shimza, Major League, DJ PH, DJ Franky, DJ Sphectacula, DJ Naves, DJ Warras, DJ Dean Fuel, DJ Kaunda, DJ Lloyd, Ms Cosmo and Donald as ambassadors and mentors to the finalists. Through partnering with these ambassadors, McDonald’s gives the youth an opportunity to showcase their talent with the help of high profile personalities.
The competition, now at finals stage, encouraged participants to enter by uploading videos of their performances to the McDonald’s Street Rhythm website, There are two finalists (x1 DJ and x1 dance crew) from each of the areas which were targeted – JHB, CT, KZN and PE, making up the eight finalists who will compete at the finals to be held on Friday, 28 June at Zone 6 in Diepkloof, Soweto.
Prizes to be won for the winners include R50 000 (inclusive of DJ equipment and management contract or cash divided evenly between dance crew members), Shure SHR550DJ Headset valued at R2 000 (DJ winner), professional portfolio photo shoot by Christiaan Hattingh, Butan Street Wear and Nike clothing hampers, Nokia Lumia valued at R8 500 and a exclusive full page interview with ISpeakHipHop Magazine.
