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Meet I RUN JHB – Premium Street Culture Brand

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I RUN JHB is a premium South African street culture lifestyle brand which fuses South African culture aesthetics and urban street culture trends to create Umswenko.

Umswenko is an authentic South African street sub-culture and an expression of dressing well.

The brand aims to create a unique wear for different cultures and ethnic groups in Mzansi by using indigenous traditional culture fabrics that are unique to each tribe.

These indigenous groups include IsiZulu, IsiXhosa , IsiSwati, IsiNdebele, SePedi, SeSotho, SeTswana, XiTsonga and TshiVenda.

WE CAUGHT UP WITH THE BRAND FOUNDERS, WATCH THE INTERVIEW

https://www.youtube.com/watch?v=DI5WJBUXDNI

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