Today, Soulful House act Mi Casa are celebrating their debut as the Number 1 most downloaded record on iTunes this week – which took place on the day of the release of their second album, Su Casa. Digitally the most accessible way to consume music these days, iTunes is the most current, real time tool to see what’s hot in the world of music – and the boys are thrilled to have pushed through other international and local heavyweights to take this position.
Last night saw their midnight album launch packed to capacity as hundreds of fans descended on Sandton City’s Musica store to see the band perform live and be the first to purchase their record – at midnight, in the cold weather. The band has created not only massive digital success this week but also showed the industry how ‘old school’ launch approaches can still work – if you have the muscle to pull the crowds. An amazing accomplishment for this homegrown talent – Mi Casa continue to raise the bar and set the standards in the South African music industry.