I have never really believed in the “beauty with brains” concept but I gotta admit after meeting and chatting with the current Miss South Africa Melinda Bam, my stereo-typical opinion kinda changed. Melinda told me that she recently got honored by the world’s largest honour group which is the Golden Key International Honour Society. This society focuses on connecting high-achieving individuals locally, regionally & globally with lifetime opportunity, reward and success. The Society focuses on academic excellence, leadership development and community service. Speaking to me from a meet and greet session which was taking place in Stuttafords-Menlyn park organized by IMAN cosmetics, Melinda expressed how excited she is about the future. Bam entered Miss South Africa 2011 and won the pageant on her very first attempt and believes that education is very important and she encourages all the other young girls out there who would like to be in her shoes one day to study very hard if they wanna achieve their goals in life, “My next goal is to represent South Africa in the next Miss Universe pageant and take the crown back home” She said.