#MusicNews: South African Music Week’s 3 Day Conference Goes Virtual This Year
Published 4 months ago by

South Africa and Canada partner up in this year’s South African Music Week

Announced in December 2020, this year’s SA Music Week is going virtual and sees South Africa partner up with Canada. The conference is expected to take place from the 26th to the 29th of January.

Taking its cue from the world-respected Canadian Music Week, SAMW in 2021, will see South Africa and Canada come together to explore ways in which to maximise how music, technology and business are converging, and to forge a new path for success for all musicians. 

Themed “Music in the 4IR”, attendees can expect three days of online panel discussions, a virtual expo, music performances, B2B networking and an industry Hall of Honors event.

The premise of SAMW is for those in the industry to share best practices, set-up partnerships and collaborate with creative counterparts in countries around the world, in order to foster commercial relationships, as well as developing a robust and vibrant entertainment sector that is digitally fit and sustainable.

Against the backdrop of a severely restricted trading year for all industries, the entertainment sector has been forced to pivot in order to embrace the Fourth Industrial Revolution (4IR) and its own survival. This is where SAMW enters the arena.

In 2021, SAMW will be fully virtual, although in years to come, it is anticipated this will be extended to embrace a hybrid event format.

The Event programme line-up includes: 

  • The Future of Music Business: Surviving COVID-19, By Neill Dixon, CEO Canadian Music Week 
  • 4th Industrial Revolution – Digital World: Music Streaming, Sync & Gaming by Gugu Nyoni, Webrave (SA) 
  • Music Market in the Digital Era: (Streaming, Gaming, Social Media (Indie Vs Majors) by Antos Stella, CEO Content Connect Africa and Lee Ann Morais  
  • Investing in The Business of Music by Mike Tanner, Music Programmer, City of Toronto 
  • How Can Canada and the South African Industry Partner and Become Music Cities – Sister Cities? (Best Practices, Arts Friendly Policy Development, Music Office) byJackie Dean, Interim Co-CEO of Music, Canada 
  • Turning Artists into Brands by Sylvester Chauke (SA) 
  • Programming Support for International Missions and Artistic Collaborations and Foreign Artist Tours by Pierre-Louis Pinel, Canada Arts Council 
  • How Foreign Artists Can Access Funding to Tour Canada & Collaborate with Canadian Talent by Evelyn Cream, Marketing, Publicity, Artist Management along with a Panel: Factor Funding Model – How to Empower Emerging Talent 
  • Music & Copyright Law by Wiseman Ngubo, COO, CAPASSO 
  • Reciprocal Opportunities Between Canada and South Africa – Where are the Export Development Opportunities? By Trisha Carter, Music Export Manager CIMA 
  • How to Tour Overseas and Export South Africa to Foreign Markets, by Renneth Shisikule, CEO, IMEXSA 
  • The Manager’s Rule Book to Turning Artists into Mega Stars- Canada and the USA, by Cory Litwin, CEO 2wenty 2wenty Music Group (Canada) 
  • Government to Government: Prospects for Collaboration and an Exchange Programme – Skills Development and Training by Marina Adams and Charmane Botha. 

Performances include: 

  • Afronaut 
  • Anada Trap Story 
  • Andyboi 
  • Bongani “Mahlathini” Zanazo 
  • Jay Popular 
  • Mahlathini 
  • Kayla 
  • Sean Trimz 
  • Nono Nkoane 
  • Automatic 
  • Khanyo 
  • Hanco  
  • Tarryn Lamb 
  • Thuto  
  • Sofaya 
  • New Hero

Register for the event HERE

Website: www.samw.co.za

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