#NewMusicFridasy: Skhandaworld’s Roiii Releases First Ever Solo Visuals With “La Vida Loca”
Published 7 months ago by

Acclaimed director Kuda Jembe uses UK Drill culture and visual tropes for  Roii’s first ever solo single, La Vida Loca

Skhandaworld’s last born, Roii releases the visuals for his first ever solo single, La Vida Loca. La Vida Loca follows his debut single, Hold On featuring president of the Streets, Focalistic.

Read more: #MusicNews: Skhandaworld Joins Universal Music Africa & Releases “Welcome To The Planet”

La Vida Loca is a summer UK Drill bop. The summer banger has also gone on to mark the rapper’s first ever solo music video release.

Borrowing inspiration from the UK Drill culture and visual tropes, acclaimed director Kuda James uses the inner-city as the backdrop to the monochromatic music video. Roiii as the leader of his own bandit. The music video takes us from rooftops, to passages to ensemble shots showcasing the camaraderie the rapper has been able to amass.

La Vida Loca’s music video is an ode to the growing support and fanbase the rapper has been garnering in the year since he was introduced to the music industry. The visual release is just the beginning as the rapper works on new music.

What Roiii might lack in years in the industry, the rapper makes up for it through his creativity. Having introduced himself as a Motswako rapper, he finds a way to surprise the listener with La Vida Loca. A European drill inspired single from the charging bass, the lo-fi treble. The single is hard-hitting, but still melodic and with a groove that forces anyone to dance. Moreover, it showcases the versatility and talent of a musician who in two singles has offered two very polarising sonic experiences.

Check out the music video for La Vida Loca below!

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