REVIEW: Riky Rick and A-Reece ‘Pick You Up’ Video
Yesterday, Riky Rick teasesd the release of a new video with A-Reece for their collaborative record off of the ‘Stay Shining EP’ titled ‘Pick You Up’. The song is a dedication to the people hustling and getting it however they can and an acknowledgment of their own personal struggles with the industry and family and their aspirations when they get to the ‘top’. Hip-Hop is built around the hustling lifestyle so it only makes sense that Riky and Reece talk about this part of the game. Considering Riky’s and Reece’s come up, it was nothing short of humble and that what the song directly addresses to an extent. The chorus puts the song into perspective, with Riky Rick singing with conviction to show that the subject matter is close to his heart.
According to Riky Rick’s Instagram, the video is shot in Chiawelo, Soweto. A southern township more popular for its Xitsonga and TshiVenda population. The choice of location is to support the idea of the song and pay homage to his Venda heritage. The video begins with a collage style introduction showing still images placed in the middle of the frame with a glitchy saturation effect on the moving picture. This aesthetic has been quite popular amongst local filmmakers and directors and the talent seems to be enjoying it. We are starting to think that it’s the mood of Riky’s EP because this is not the first time he uses this effect (remember Family?).
However, what separates this video from anything that’s out is the editing! The editing is clean, very consistent and relevant to the concept of the music video. The split screen effect may be a little too much for some but it works so well here together with the grading, that creates a cinematic feel without being tacky and kitsch. The flashes of the 35mm frames create an even deeper perspective and add to the cinematic mood of the film. We are certainly impressed with the way Riky handles his videos and the directors he chooses to work with. This could’ve potentially ended up looking like any other video but it will stand out of the crowded scene.
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