Yesterday, Riky Rick teasesd the release of a new video with A-Reece for their collaborative record off of the ‘Stay Shining EP’ titled ‘Pick You Up’. The song is a dedication to the people hustling and getting it however they can and an acknowledgment of their own personal struggles with the industry and family and their aspirations when they get to the ‘top’. Hip-Hop is built around the hustling lifestyle so it only makes sense that Riky and Reece talk about this part of the game. Considering Riky’s and Reece’s come up, it was nothing short of humble and that what the song directly addresses to an extent. The chorus puts the song into perspective, with Riky Rick singing with conviction to show that the subject matter is close to his heart.
According to Riky Rick’s Instagram, the video is shot in Chiawelo, Soweto. A southern township more popular for its Xitsonga and TshiVenda population. The choice of location is to support the idea of the song and pay homage to his Venda heritage. The video begins with a collage style introduction showing still images placed in the middle of the frame with a glitchy saturation effect on the moving picture. This aesthetic has been quite popular amongst local filmmakers and directors and the talent seems to be enjoying it. We are starting to think that it’s the mood of Riky’s EP because this is not the first time he uses this effect (remember Family?).
However, what separates this video from anything that’s out is the editing! The editing is clean, very consistent and relevant to the concept of the music video. The split screen effect may be a little too much for some but it works so well here together with the grading, that creates a cinematic feel without being tacky and kitsch. The flashes of the 35mm frames create an even deeper perspective and add to the cinematic mood of the film. We are certainly impressed with the way Riky handles his videos and the directors he chooses to work with. This could’ve potentially ended up looking like any other video but it will stand out of the crowded scene.
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Winner of GFC, Trace TV Film Competition Announced
The Gauteng Film Commission – GCF, in partnership with urban television channel, Trace TV announced the winner of their film making competition. During an intimate breakfast at the Trace South Africa offices in Rosebank, three finalists – along with the Trace and GFC team, were waiting in anticipation to find out who had won the judges hearts.
The three finalists (initially five but two were disqualified) were tasked with shooting a 90 seconds film centered around the Human Rights Theme.
They each went all out to create a compelling visual story still following the brief. Babili Maseko’s film talks about the current femicide taking the country by storm. He highlighted the issue of entitlement men have when it comes to women. He did so by following a young lady in the streets of the Joburg CBD, documenting the harassment and catcalling she goes through on a daily.
Mkhululi Dube’s film highlighted issue from post apartheid that the youth are still facing now. He went on to interview individuals on the streets of Maboneng to hear their opinions. He played around with the audio, visual and text element to create a compelling story within 90 seconds.
Nathi Simelane’s film focused on poverty and the poor conditions residents of Joe Slovo lived in. Growing up at the very same squatta camp, the story more than just resonated in his heart. He expressed this through his shots and of course, the choice of location. It was accompanied by the main character posing with placards stating the human rights. Nathi only used moving images and music to drive his story. This element essentially won the judges hearts as he was announced winner of the competition.
Screen writer and director, Norman Maake, was particularly impressed by Simelane’s film and said that at the end the film you get that powerful feeling that the communities had been failed. The only person left to do something is you watching the film.
Nathi will be walking away with a R25 000 cash prize. He will also receive a R50 000 budget to create a 20 minute documentary. All this courtesy of the GFC. Trace TV will then flight the documentary on their platforms – Trace Urban and Trace Africa, which shows across 21 territories. This will be accompanied by a full viewing session with media press kits to ensure that Simelane’s film reaches the masses.