Yesterday, Riky Rick teasesd the release of a new video with A-Reece for their collaborative record off of the ‘Stay Shining EP’ titled ‘Pick You Up’. The song is a dedication to the people hustling and getting it however they can and an acknowledgment of their own personal struggles with the industry and family and their aspirations when they get to the ‘top’. Hip-Hop is built around the hustling lifestyle so it only makes sense that Riky and Reece talk about this part of the game. Considering Riky’s and Reece’s come up, it was nothing short of humble and that what the song directly addresses to an extent. The chorus puts the song into perspective, with Riky Rick singing with conviction to show that the subject matter is close to his heart.
According to Riky Rick’s Instagram, the video is shot in Chiawelo, Soweto. A southern township more popular for its Xitsonga and TshiVenda population. The choice of location is to support the idea of the song and pay homage to his Venda heritage. The video begins with a collage style introduction showing still images placed in the middle of the frame with a glitchy saturation effect on the moving picture. This aesthetic has been quite popular amongst local filmmakers and directors and the talent seems to be enjoying it. We are starting to think that it’s the mood of Riky’s EP because this is not the first time he uses this effect (remember Family?).
However, what separates this video from anything that’s out is the editing! The editing is clean, very consistent and relevant to the concept of the music video. The split screen effect may be a little too much for some but it works so well here together with the grading, that creates a cinematic feel without being tacky and kitsch. The flashes of the 35mm frames create an even deeper perspective and add to the cinematic mood of the film. We are certainly impressed with the way Riky handles his videos and the directors he chooses to work with. This could’ve potentially ended up looking like any other video but it will stand out of the crowded scene.
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AKA Chats Platinum Plaques & Redefining What Accolades Mean To Him
We recently caught up with the Supa Mega, AKA who celebrated a huge milestone last week. The multi talented rapper and businessman hosted an intimate gathering to receive his several plaques for the outstanding work he did on his album, Touch My Blood.
Supa Mega has been on a winning streak
Supa Mega has been on a winning streak since 2016 with him releasing his joint project with Anatii which included several music videos. He had also been on his Supa Mega Tour and when that ended came the Touch My blood tour. This saw the rapper hard at work so it’s understandable that he is a little burnt out.
“I’m tired. Not physically tired, I’m just more emotionally tired, spiritually tired, mentally tired but it’s okay because we did what we came to do. I poured my heart and soul into the album and people really could feel that”, he expresses. And the results have paid off because the accolades and the recognition he has received since this album was released has been the most he has received since he began his career.
On how he is redefining what accolades mean to him
He shared some insights on how he has remained relevant for as long as he had. He touched on authenticity as one of the key things that artists have to uphold to stay winning.
“Just make what you need to make and put it out there. People recognize and appreciate authenticity. Just be authentic, be original and be sincere and heartfelt,” he says.
It’s been a while since AKA has submitted for any awards and he mentioned that he is considered it since he has the number one selling album in the country. But he questioned the motive to get involved in the awards when he has already won the hearts of many South Africans. The platinum plaque is proof of that.
“Isn’t the award to be the highest played artist? Isn’t the award to be the most booked artist? Isn’t the award to have people f*ck with your music?”.
These are very important questions and no doubt something that artists on the come up can question about the product they put out. Well done Supa Mega.
Peep the rest of the interview!