Cadbury P.S. has announced three exciting ways to tell your loved one how you feel this Valentine’s Day. New personalised messages, a competition and a video booth – this Valentine’s Day, you can truly say it with P.S.
“I’m glad I swiped right”, “crazy loves company”, “you’re my cup of awesome” and “I don’t know what’s tighter, our jeans or our friendship”.
These are a few of the LIMITED edition messages that can be shared across the country this Valentine’s period, as Cadbury P.S. gives consumers a chance to personalise their love through fun, and quirky messages buy a Cadbury P.S., scan the QR code and create a personalised e-card with preferred messaging and graphics supplied.
Adding to the fun and excitement, Cadbury P.S. will be running a ‘Share the love’ competition from 15 January until 28 February 2018.
To enter into this amazing competition, consumers need to buy one of the four participating Cadbury P.S. bars with the messaging – “YOU’RE AWESOME”, “BIG hugs”, “I©YOU” or “Be my Bae” and enter by scanning the QR code on pack, and following the prompts. This competition allows consumers to stand a chance to win 1 of 4 experiences, including a full spa day with a hot air balloon ride with a loved one; 2 x Apple iPhone X’s with cellphone accessories for you and your bae; an AWESOME full blown customised party experience; and finally a makeover and shopping spree for you and your person.
Building on the excitement of the campaign, the team will be embarking on a national roadshow and taking the personalisation of Cadbury P.S. to new highs, by giving consumers a chance to record personalised messages for their loved ones in the Cadbury P.S. video booth!
To enter into the booth, all you need to do is purchase a participating Cadbury P.S. bar that you would like to customise and record your personalised message in the Cadbury P.S. video booth. This unique video is the perfect gift to give your loved one this Valentine’s Day and make their day that much special!
The Cadbury P.S. video booth will be travelling across South Africa, dropping in at Eastgate and Cresta Shopping Centre (20 – 21st January 2018), Southgate and Menlyn Mall (27-28th January 2018) and Maponya Mall (09 – 11th February 2018) in Gauteng before heading to Canal Walk (02 – 4th February 2018), and Gateway (09 – 11th February 2018) from 9am to 5pm daily.
The Cadbury P.S. video booth will also be making an appearance at universities around the country, including: UCT (06th February 2018), North West University (08th February 2018), DUT (08th February 2018), TUT (13th February 2018), UJ (13th February 2018), Wits (14th February 2018) and finally Monash (14th February 2018).
“Cadbury P.S. is known for sharing heartfelt messages and we can’t wait to take our brand to new heights this Valentine’s by allowing consumers to customise their Cadbury P.S. with their personalised video to their loved ones,” says Grant van Niekerk, Mondelez SA Category Lead for Chocolate.
Winner of GFC, Trace TV Film Competition Announced
The Gauteng Film Commission – GCF, in partnership with urban television channel, Trace TV announced the winner of their film making competition. During an intimate breakfast at the Trace South Africa offices in Rosebank, three finalists – along with the Trace and GFC team, were waiting in anticipation to find out who had won the judges hearts.
The three finalists (initially five but two were disqualified) were tasked with shooting a 90 seconds film centered around the Human Rights Theme.
They each went all out to create a compelling visual story still following the brief. Babili Maseko’s film talks about the current femicide taking the country by storm. He highlighted the issue of entitlement men have when it comes to women. He did so by following a young lady in the streets of the Joburg CBD, documenting the harassment and catcalling she goes through on a daily.
Mkhululi Dube’s film highlighted issue from post apartheid that the youth are still facing now. He went on to interview individuals on the streets of Maboneng to hear their opinions. He played around with the audio, visual and text element to create a compelling story within 90 seconds.
Nathi Simelane’s film focused on poverty and the poor conditions residents of Joe Slovo lived in. Growing up at the very same squatta camp, the story more than just resonated in his heart. He expressed this through his shots and of course, the choice of location. It was accompanied by the main character posing with placards stating the human rights. Nathi only used moving images and music to drive his story. This element essentially won the judges hearts as he was announced winner of the competition.
Screen writer and director, Norman Maake, was particularly impressed by Simelane’s film and said that at the end the film you get that powerful feeling that the communities had been failed. The only person left to do something is you watching the film.
Nathi will be walking away with a R25 000 cash prize. He will also receive a R50 000 budget to create a 20 minute documentary. All this courtesy of the GFC. Trace TV will then flight the documentary on their platforms – Trace Urban and Trace Africa, which shows across 21 territories. This will be accompanied by a full viewing session with media press kits to ensure that Simelane’s film reaches the masses.