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Yo, Yo fam. What’s good? ZK is back with a plug for a smoke-free world. Did You Cav that Philip Morris South Africa (PMSA) has launched the IQOS ILUMA, a groundbreaking addition to their smoke-free product line targeting adult smokers in South Africa? As the first country in Sub-Saharan Africa (SSA) to receive this innovative device, PMSA’s Vice President Sub-Saharan Africa, Branislav Bibic, is optimistic about South Africa’s transition to a smoke-free future.
Bibic acknowledges that quitting tobacco and nicotine products entirely is the best choice; however, recognising the prevalent difficulty in doing so, PMSA offers alternative products like IQOS ILUMA. This device promises a genuine tobacco experience and satisfaction, providing a superior option for adult smokers seeking an alternative to traditional smoking.
Bibic explains that the launch of IQOS ILUMA, Philip Morris International’s most revolutionary device, provides adult smokers with a superior alternative to traditional smoking. This signifies a significant step forward in expediting the end of smoking. The innovative heating technology in these devices is the SMARTCORE INDUCTION SYSTEM™, which heats the tobacco from within the new TEREA SMARTCORE STICK™. Exclusive to IQOS ILUMA [1], these newly designed sticks are equipped with an auto-start function that activates the device upon TEREA™ stick insertion. These bladeless devices offer a cleaner way to heat tobacco from the core, ensuring a consistent experience, no tobacco residue, and no need for device cleaning.
The PMI range of better and satisfying cigarette alternatives includes multiple generations of the IQOS tobacco-heating system, the most popular heated tobacco product in the world [2]. Uniquely, the new IQOS ILUMA is the brand’s first tobacco-heating system to introduce induction-heating technology, which uses no blade and requires no cleaning.
There is always anticipation around innovation and the introduction of new and less harmful products that eliminate combustion. This is why Bibic says PMSA was excited to launch the new IQOS ILUMA device in South Africa. “Our objective is a world without cigarettes, where cigarettes are replaced by smoke-free alternatives that are a better choice than continued smoking,” said Bibic. “We have launched several generations of our IQOS heated tobacco system; expanding our portfolio to offer constantly improved, science-backed solutions that take advantage of advancements in technology and address consumer pain points. This commitment to continuous innovation plays a significant role in our ambition to deliver a smoke-free future,” Bibic added.
IQOS ILUMA (SMOKE-FREE ALTERNATIVE) advantages unpacked in a simple way:
-No ash
-No smoke
-Does not burn tobacco
-Significantly reduced levels and number of harmful and potentially harmful chemicals
IQOS ILUMA was launched in Cape Town on Thursday, 7 March 2024. What do you think of PMI’s vision to replace every cigarette for all adult smokers who don’t quit?
#NextLevelTechnology #SmokeFree #ILUMA #UnsmokeYourWorld
Main Image: Zkhiphani
