This is Principlez’ second offering, Ekse Ntangam 2.0 is off ‘The Original Alpha’ EP which is dropping later this year. The song is a sequel from a 2011 release, and the second single from the EP, following the well received debut single ‘Abasazi’ ft Bean n Pasco.
Principlez’ career boasts 2 international award nominations for Best Video at the All Africa Music Awards (AFRIMA) in Nigeria and Ibiza Music Video Festival in England. Those are quite impressive accomplishments!
According to Principlez, the video portrays a story of an underground god being raised from the dead by a powerful witch to rule the world, which is a metaphor for the rise of Principlez to the mainstream. The video is highly conceptual with powerful imagery and striking images.
The colour black and gold are the prominent colours for this video. Many images such as Principlez kicking the sand, the abandoned building and the lady in black are all mysterious which fits the idea behind the video. The director, Mpendulo Mabindisa nailed it.
To get an update on more music from Principlez, check out his social media accounts; Facebook, Twitter, Instagram and snap chat @principlezsa.
The track is fresh and the video is even better. Check it out below!
http://https://www.youtube.com/watch?v=3zggOOIWKHE&feature=youtu.be
