Global sports company PUMA is spreading the message of love and unity alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne with the launch of the From PUMA with Love pack to celebrate Pride Month. 20 percent of the proceeds from the collection will be donated to The Cara Delevingne Foundation, a project of the Giving Back Fund, in support of LGBTQ+ charities including GLAAD, The Trevor Project and Mind Out.
“We are proud to team up with Cara to celebrate Pride Month through this meaningful collection that will benefit LGBTQ+ organizations across the globe. Cara’s active voice as a leader and a member of LGBTQ+ community made her a perfect partner to collaborate with on this pride-inspired project. It’s more important now than ever to support each other and through this collection, it reminds us that we’re always stronger together.”
– Adam Petrick, Global Director of Brand and Marketing at PUMA
The 6-piece pack is made to be worn with pride, featuring vibrant colours, rainbow designs and bold graphics. The collection is inspired by Cara’s passion to show love, hope and kindness toward one another while also giving back to the LGBTQ+ community and its members.
“This collection was designed and created with so much love. I was really looking forward to wearing it at this year’s Pride celebrations that I was planning to attend but, given the circumstances, I can’t wait to wear it and celebrate Pride month from my home via Zoom and FaceTime. Through my foundation, I am looking forward to making donations to LGBTQ+ organizations around the world who are making such a difference every single day. The LGBTQ+ community deserves to be celebrated and I’m so grateful PUMA partnered with me to create such a prideful collection.”
– Cara Delevingne
Throughout June, Cara will celebrate Pride by engaging with fans through several exciting giveaways, surprise digital hangouts and social media activations, which includes teaming up with PUMA, the first brand account to be featured, in TikTok’s #OneCommunity Live programming for a Pride discussion on 3 June June.
Available locally from 12 June on PUMA.com and at PUMA stores in Braamfontein, Mall of Africa and Gateway, the From PUMA with Love pack includes colourful graphic tees (R399), tanks (R399), the Pride AOP Tee (R549) and a Graphic Hoodie (R1 099), as well as the Pride waistbag (R399).