PUMA is focusing on the theme of regeneration for its new RE.GEN collection. Inspired by the idea of repairing or rebuilding something that’s been damaged or lost, this dynamic collection of footwear, apparel and accessories is constructed from PUMA’s own industry waste and other recycled materials.
PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN minimises waste and makes an environmental statement through street style and was created in an effort to reduce and regenerate textile industry waste. Apparel styles are made with recycled polyester or at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper.
The collection features the RE.GEN Oslo Maja (R1 899), Cropped Jacket (R1 799), Tee (R649), AOP Tee (R799), Wide Leg Pants (R1 299) and Woven Skirt (R1 299) for women while men’s gear includes the RE.GEN Oslo City (R2 299), Jacket (R2 499), Woven Pants (R1 799) and AOP Tee (R899). There’s also the Shoulder Bag (R799), Deconstructed Low Curve Cap (R399) and Short Visor Cap (R399).
Available from 20 May from PUMA.com, PUMA stores, Archive online, X-Trend, Superbalist, Shesha and selected retailers.