PUMA and KidSuper Studios will release their first collaboration this week. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy, love, unbridled passion and team chemistry of football with the uniqueness, creativity and innovativeness of the art world.
KidSuper Studios is one of today’s most sought-after creative artist collectives in Brooklyn, New York. This circle of creators transforms streetwear and accessories with fresh takes on style, art, music and sport.
The collection stands out with retro tailoring, bold prints, vivid colour combinations and “KidSuper Studios” signature doodle aesthetics.
Hand drawn football sketches are used in an all-over graphic print for the PUMA x KidSuper Tailored Jacket and Pants. PUMA’s Style Rider and Oslo City have both been given the KidSuper treatment.
Although not dropping in South Africa, other items from this football-inspired collection include graphic t-shirts, jerseys, track jackets, sweatshirts and accessories as well as the PUMA x KidSuper Football Jersey.
KidSuper Studios in partnership with PUMA have also created a 7-episode animated series called “SCRAM”, featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun and Lil Tecca. The series will premiere on 16 September on KidSuper Studios’ YouTube channel. For an exclusive preview, visit: https://youtu.be/tFQz-57wqII.
PUMA x KidSuper drops on PUMA.com and at PUMA Select Cape Town and Braamfontein on 17 September.