“I am competing with major international stars – Drake – Kendrck Lamar – I see myself in a lane of my own – not comparable with the likes of Schoolboy Q, AKA, K.O. or Cassper Nyovest.” Says Reason. Sizwe “Reason” Moeketsi’s highly anticipated sophomore album Audio High Definition is now available for fans around the world to indulge in via iTunes and is available in music stores in South Africa. Audio High Definition was launched at an exclusive media gathering in Braamfontein on Friday 21 November 2014. Fresh from an extensive European and East African Tour, armed with a chart topping single ‘2 Cups Shakur’ – across 5FM, Gagasi FM, and Metro FM – hot new single ‘Glasses To The Ceiling’ Feat. LCNVL and album debut at No 1 on iTunes Hip Hop Chart this week – South Africa’s Lyricist of the Year is taking rap to a whole new Audio High Definition playing field.
Reason setting his goals high with Audio High Definition is not just about local success, it is about growing his global audience. Having performed major headline gigs with Nas, Wiz Khalifa, Timbaland, 2Chains, Kendrick Lamar and Big Sean SA Tour – add to that tours in Norway, Germany, Amsterdam and LA, Reason acknowledges this album is not about competing with AKA, K.O. nor Cassper Nyovest.
Audio High Definition features a slew of major guest performers on the 14 track album with Thandiswa Mazwai, HHP, Tumi, Nigeria’s M.I., Bonang Matheba, Donald and Pac Div (USA). As the album title suggests, Reason’s Audio High Definition is a high quality, boundary stretching collection of music set to be a game changer for SA rap. Metaphorically, Reason defines it as operating at the highest definition of self, telling a story that began with his debut Audio3D and now set to reach immeasurable heights. Musically, Audio High Definition fits the new generation Mzansi hip-hop swagger and social commentary over big-bass-heavy-beats. What distinguishes Reason from K.O., Khuli Chana, Tumi, AKA and Cassper Nyovest is the ease with which he goes from supreme lyricist, to hit maker without missing beat.
“… real talk, after this I deserve [for] everybody to bow and be like ‘we respect, we hear you, here is the crown… take it’” He concludes.
The crowd
Spotted blogger Allegro Dinkwanyane
Interesting dancers
Spotted Lady X
Rapper Maraza with his brother Sandile
$tilo Magolide
