Reason HD unveils a collaboration with Magents Footwear of South Africa. It is not often that you get a South African rapper have the opportunity to design or have their name on a sneaker so we were pretty excited when we learned about this collaboration. On our sneaker quest at Sneaker exchange, we spoke to the head designer and creative directors, Tay-Tay and Didier who divulged the details of the collaboration.
This collaboration came about as a result of Reason’s forthcoming project and his new single, both titled ‘Azania’. The single features music giants Swizz Beats and Sibongile Khumalo, and received an appropriate release date – the 27th April. The sneaker collaboration is part of the #Azania experience. In the words of Tay-Tay, the sneaker is meant to embody the spirit of the project. With careful consideration and analysis, this collaboration makes total sense. Hip-Hop culture is synonymous with sneakers so what better way to tell a story?
Moreover, this is a major win for SA Hip-Hop and both Reason and Magents. This is an exciting opportunity for Reason to extend his brand and give the AZANIA project a tactile quality. Check out a sneak peek of the sneakers here and let us know what you think.
Stay tuned to Zkhiphani TV for #SneakerHeat where we speak to Magents about this collaboration!