Ever wondered what goes into creating one of the biggest events to hit Mzansi in the last few? If you too have loved the lituation that is the Castle Lite Unlocks concerts and have always wanted to get the 411 on this gig, then you’re in for a treat.
We spoke to the South African Breweries (SAB) Marketing Manager, Silke Bucker – one of the head honchos responsible for unlocking some of the biggest international stars in Mzansi (think J. Cole, Nas, Timberland and just recently Travis Scott) – and she shared everything we need to know about the exciting event and who the upcoming line up of global stars may just include.
She also lets slip how you can choose the next unlocked star as part of the pioneering concerts.
Do give us your thoughts on who you think Castle Lite will Unlock next?
