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Self Care: The True Meaning Behind the Black and White Challenge
Published 1 week ago by

The past couple of days has seen women all around the world take to Instagram to participate in the growing social media challenge,  known as the Black and White Challenge.

The campaign, which requires women to post black and white photos of themselves with the caption, #ChallengeAccepted has grown to be known for its women empowerment message. However, this is not the truth behind it. Multiple social media users including well known celebs such as Pearl Thusi have taken the time to clarify on the actual origin of the challenge in order to ensure that women partake with understanding and therefore more meaning.

https://www.instagram.com/p/CDOT5Znge9U/?utm_source=ig_web_copy_link

In posting her black and white photo, Pearl encouraged her followers to swipe left in order to educate themselves on what actually started the movement. Among such Instagram users to do this is author, behavioral scientist as well as anti-racism educator, Dr Pragya Agarwal. In contributing to the challenge, Agarwal went on to caption her black and white photo with a detailed explanation of how the movement started.

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Black and white selfies. It isn’t just a game of hot or not. Or an exercise in vanity. It is not just a mindless challenge that women are undertaking to post their sexiest snaps. These are some of the criticisms that this #challenge has faced. It is a very serious gesture of defiance in support of the Turkish Women (Turkey has one of the highest femicide rate), in support of Pinar Gultekin who was killed in the most violent manner, in support of every woman who has felt threatened and unsafe. This is show of solidarity to say that we stand together, we are unafraid, we are fed up of the lack of accountability for the perpetrators. This was started by Turkish women to say that they are appalled by the Turkish govt decision to withdraw from the Isanbul convention much like Poland. This is to say that no woman stands alone, we deserve to take up space, we are all #womensupportingwomen This is not just performative, this is hopefully not just tokenistic, this is for PINAR GULTEKIN. Say her name!! . (kindly tag me at the top if reposting) . #challengeaccepted . . . #pinargultekin #turkishwomen #westandtogether #domesticviolenceawareness #genderbias #genderinequality #shatterpatriarchy #blackandwhitephoto #selfie #womenempowerment #pınargültekin #empoweringwomen #genderequity #genderequalityforall #nooneisfreeuntileveryoneisfree #feminismisforeverybody #womenofcolor #turkishwomen #womenofcolour #kadinasiddetehayir #istanbulsözleşmesiyaşatır

A post shared by Dr Pragya Agarwal (@drpragyaagarwal) on

“Black and white selfies. It isn’t just a game of hot or not. Or an exercise in vanity. It is not just a mindless challenge that women are undertaking to post their sexiest snaps. These are some of the criticisms that this #challenge has faced. It is a very gesture of defiance in support of the Turkish Women (Turkey has one of the highest femicide rate), in support of Pinar Gultekin who was killed in the most violent manner, in support of every woman who has felt threatened and unsafe.” 

Dr Pragya Agarwal

With South Africa also battling in the fight against gender based violence, it is important to spread the correct message behind the black and white challenge so as to ensure that the real issue at hand gets addressed.

 

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