Egg Films’ Terence Neale directed the music video for Ragga Bomb, Skrillex’s collaboration with British jungle pioneers Ragga Twins. Shot in December in Hillbrow, Alex and Johannesburg CBD, the video was released last night and has already been featured everywhere from Pitchfork to Rolling Stone. Ragga Bomb takes you into a post-apocalyptic turf war, complete with trolley-surfing scavengers, glow-in-the-dark dancehall, and a final fight sequence you won’t see coming. The Guardian called it “a genuinely great music video… that’ll probably give George Lucas a hernia” and Stereogum said it’s “visually arresting as all hell.” Ragga Bomb has racked up over half a million views in its first 16 hours online.
Terence had been asked to pitch on the music video as a result of his work with Ninja on Die Antwoord’s music video for Baby’s On Fire. ”The original brief was completely open; the only words they used were ‘dark and dancey,’” laughs producer Rozanne Rocha-Gray. “So everything you see is Terence’s imagination.”
Terence is best known as a top commercials director, but Rozanne admits Ragga Bomb didn’t have a commercials budget, so praised the cast and crew who made it possible. “It was a real labour of love for everyone involved; they all came to the party to make it happen.”
Watch and embed Ragga Bomb at https://www.youtube.com/watch?v=8eJDTcDUQxQ.
