Guess what’s blazing the headlines? Snoop Dogg, the rap legend, is making history waves! A year and a half after owning Death Row Records, a legendary rap label, he’s making a big splash by signing the first African artist in the label’s 32-year history.
The man behind ‘Drop It Like It’s Hot’ didn’t just break the news on any platform; he chose Instagram to let the world know. He proudly announced the signing of South African rapper Phonixthecool to the label. Hold tight because there’s more – he’s also gearing up to launch Death Row Africa. “Death Row Africa. Comin soon @phonixthecool @deathrowrecords,” the 51-year-old icon excitedly shared.
Phonixthecool couldn’t hold back his joy and spilled it all on his Instagram page. He said, “I always keep faith and allow God to lead my journey, and he continues to answer my biggest prayers. No matter how far-fetched they look, no matter how far across the world I am, he’s proving it’s possible to dream and achieve at the highest level.”
He added, “Every day is very difficult. But faith, persistence and hard work will always be rewarded. Super Excited for what’s about to come! @deathrowrecords @snoopdogg”.
This Durban-born powerhouse had earlier made waves by featuring on Snoop Dogg’s ‘Algorithm’ album in 2021. Now, he’s stepping into the spotlight, showcasing his unique talent that blends his African roots with the beats of global hip-hop culture.
And for those who need a quick history lesson, Death Row Records has an iconic status in the music world. It’s the indie label that catapulted legends like Dr. Dre, Tupac, and yes, Snoop Dogg himself! After a hiatus of more than two decades, Snoop Dogg took the wheel and acquired the label’s rights last February. And now, he’s taking it to new heights, making sure all the past albums and legends stay alive in the rhythm of time.
Let’s get ready for some serious beats and cultural fusion as Phonixthecool joins the Death Row family. It’s a ride we can’t wait to hop on!