Sonto Pooe is taking the hair care manufacturing industry by storm.
From hairline struggle remedies to how to maintain your natural hair at a cost friendly rate, this Queen of Kink has all this information for you.
Originally from KZN, Sonto Pooe could not have imagined that she’d be one of the leading product founders of beauty industry, when growing up. She is a qualified Quantity Surveyor with a genuine passion for hair.
The twist to this beaut’s mane growth tactics stretches beyond her all natural hair and body care brand. Her passion for natural hair has seen her clients seek tips and ways to keep your Afro looking and feeling healthy, rich and nourished.
Her hair and body care journey started at age 8, where she attempted to braid her own hair after a gruesome experience with a hairdresser plaited her hair too tight resulting in her being unable to sleep for a few days.
Years later, that very experience with her hairdresser coupled with the frustrations she had with shelved products for body and hair use that contained chemicals which were potentially harmful motivated her to develop a natural hair and body care range she named NativeChild; a representation of who she is. A proud African woman with strong roots.
In the beginning stages of her business start-up, finding a team that understood her vision was difficult but through trial and error, she finally found supportive staff members.
Today we see various brands that host natural hair and body care products, however this does not seize Sonto’s ambitions to be one of the leading brands in this field. She makes the effort to go the extra mile by educating her client base on what is best suited for them individually.
Sonto has sold thousands of products in-stores with Game, Jet mart and cash-n-carries stores. She also has large online clientele base that purchase their desired products.